At this stage it was crucial to have an in-depth dialogue with men of different ages, locations and backgrounds. I organised an online seminar with four men from different regions, which not only helped to gain a more comprehensive understanding of the various perspectives, but also to test the general adaptability of The Box project. The Chinese men were from Shanghai, London and Los Angeles and ranged in age from 27 to 32.

Key insights and perceptions
- Two-way influence
Although men have a strong influence on women’s body image, it is a two-way influence.
Interactivity and power dynamics: both men and women influence each other’s body image. However, power dynamics tend to favour men, especially in traditional cultures and social structures.
- Education and Eyesight
Most malicious comments and prejudices stem from limitations in education and vision.
Role of education and media: Education and media often reinforce gender stereotypes and body image expectations, which need to be addressed through educational reform and media literacy.
- “Decent” and dress
Men have some expectations of what is “appropriate” for women to wear, but this is a vague and subjective concept.
Cultural relativism and uncertainty: The term “decency” is inherently culturally and socially biased. Therefore, education and public discourse should focus on how to be more inclusive and open about how women dress.
- Intimacy and judgement
When judging women, they distinguish between women with whom they have intimate relationships and those with whom they do not.
Personal Relationships and Societal Expectations: This perspective reveals that societal expectations of women’s body image may still exist even in private relationships.
- Historical and Cultural Factors
Historical and cultural factors, such as Confucianism and polygamy, have influenced the views of modern Chinese men.
The lasting impact of history: Understanding historical and cultural factors is key to understanding current prejudices and attitudes. This provides a deeper cultural and historical context for the project.
- Perceptions of ‘The Box’ project
Most people felt that the impact of the project on society was likely to be limited.
Realistic and aspirational: Whilst the aims of the project may be noble, more practicality and relevance is needed to achieve widespread social acceptance.
Through this in-depth analysis, we have been able to gain a fuller understanding of how men perceive female body image, and the challenges and opportunities that ‘The Box’ project may face in this context. These insights will contribute to the further development and improvement of the project.