In this final phase, I summarize the data and experiences gathered over the past three months regarding XiaoHongShu, a critical social media platform in China, especially influential among women. XiaoHongShu’s user base mainly comprises young people, particularly women born after the 1990s, interested in fashion, beauty, health, and travel. The platform boasts over 200 million … Continue reading Reflecting on the Final Phase of the XiaoHongShu Project