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Real-time Progress: Weekly Activities & Reflections UNIT 4

Final Reflections, Summary, and Acknowledgments

I would like to reflect on my year of study at CSM, a period of great importance to me. Firstly, studying fashion design at LCF ten years ago laid the foundation for my life plan. I deeply appreciate UAL’s teaching methods and believe it offered me numerous learning opportunities, often surprising and always engaging, like an adventure. Secondly, before joining CSM, I had already spent seven years working in fashion education and the industry. I came with specific questions and a purpose, aiming for deeper exploration in my areas of interest to benefit my future career. Thirdly, throughout this learning journey, I experienced significant personal growth, notably in enhancing my initiative and communication skills.

  • Study of Body and Body Image

Throughout my studies, I have focused on the topic of body and body image from the start. Over my decade-plus in the fashion industry, I dedicated myself to clothing and styling to make individuals look fashionable. I vividly remember my undergraduate instructors emphasizing the role of designers in educating others about fashion. However, I gradually realized that fashion is not solely determined by the clothes themselves, but by how we perceive and accept our own bodies. Therefore, this year, I chose to study the body, especially women’s body image, moving beyond mere discussions of fashion. I see fashion as an external layer, whereas the impactful factors are internal. This approach has not only highlighted the importance of body image but also clarified the perceptions of body image in the context of Chinese culture and society. This insight has inspired me to pursue lingerie design in the future, aligning with my background and offering a new, meaningful direction. My goal remains to enhance people’s lives positively through my work, making this research on my project significant for my personal career development.

  • Enhancement of Thinking Patterns

I place great importance on my way of thinking. I have a personal model for approaching projects, which allows me to process various content and ultimately produce results through a series of thought processes. This learning experience has significantly refined my thinking model. Initially, my model was more suited for design work, focusing on continuous experimentation based on technical creation rather than action and interaction. Practically, it was akin to working in isolation, with actions based on individual effort, from research to repeated experiments, lacking interaction and thus universal applicability.

In the MAAI course, each project helped enhance this model. ‘The Box Uncertainties’ project, for instance, taught me the art of asking questions. I learned that asking questions is not straightforward; it involves developing them, a process similar to developing a design. This approach led me to discover true uncertainties, pushing me out of my comfort zone into genuine exploration.

Another impactful aspect was the WHAT-WHY-HOW-WHAT IF framework. The ‘WHAT’ stage made me realize that a project impacts not just me but also society and others. It’s about finding and developing questions in multiple dimensions. ‘WHY’ allowed me to delve deeper into issues, rather than staying on the surface. The ‘HOW’ stage, crucial for action and interaction, involved repeated testing and interventions, clarifying problem-solving approaches. This is similar to design logic but fundamentally different. The ‘WHAT IF’ stage provided a target, guiding my problem-solving process towards a clear goal. It showed that even in design, outcomes can be open-ended, but the ‘WHAT IF’ forms the foundation and direction of the creative and logical thought process. Therefore, refining my thinking model has been immensely valuable.

  • Understanding My MBTI Type (INTP)

At the beginning of UNIT 3, I seriously evaluated my MBTI personality and discovered I am an INTP. This means my strengths lie in logical thinking and generating ideas. However, it also revealed my weaknesses: poor communication and interaction skills, and a lack of initiative, as I previously mentioned about my thinking model. Consequently, each intervention during the learning process was a significant challenge for me, not due to a lack of ideas, but because of my uncertainty in interacting with others. Additionally, I rarely used social media; it was merely a search tool for me, never a platform for socializing. Initially, I was unsure about writing blogs, despite having many thoughts, making it difficult to express them online.

Fortunately, with my tutor’s encouragement, I stepped out of my comfort zone. I started using platforms like TikTok and XiaoHongShu, engaging with strangers on TikTok and publishing articles about body image on XiaoHongShu. This was a considerable challenge and breakthrough for me. It also opened up my horizons; through interactions on TikTok, I quickly learned how Gen Z engages socially on the internet and about their online lives. Using XiaoHongShu, I gained insights into the current state of female body image in the context of Chinese culture and society. I found that interacting with others online was a suitable method for me, successfully engaging without the anxiety and discomfort I usually felt. Now, I often communicate with others on social media, like when I contacted four men via TikTok to participate in a focus group on males. A few months ago, I couldn’t have imagined inviting strangers from the internet to join my project. I am truly grateful for the changes this course has brought to me and for the encouragement and support from my tutors.

  • Social Media Usage

Discussing social media, as I mentioned earlier, using it marked a significant breakthrough for me, particularly considering my personality traits. The changes it brought about are even more crucial. Social media has reshaped my understanding and planning for my future career. Initially, I viewed it as a waste of time, promoting thoughtlessness, dependence, and addiction among people. However, between August and September, spending 6-7 hours daily on social media led me to a profound realization. I now see its rational existence in the rise and popularity. It dramatically expanded my knowledge of the world, society, and humanity, as if I had read a thousand books. It opened new doors of perception for me. Before engaging with social media, I had a sort of ‘strange spiritual nobility’; now, I’m more practical and understand how to implement and take action.

I still hold the belief that it’s important to adapt and identify problems within set rules to resolve them. This approach makes tasks more interesting and challenging, much like playing a game. In the future, I plan to use social media in my own way to achieve my goals.

These are the four most crucial points I have identified.

In conclusion, I am deeply grateful to each tutor for their contributions to this course. Their dedicated involvement, from the curriculum design to each patient tutorial, has enriched my year tremendously. MAAI has been like a major intervention and a successful change maker for me, providing a vital piece in the puzzle of my life, making me feel more complete.

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Real-time Progress: Weekly Activities & Reflections UNIT 4

Reflecting on the Final Phase of the XiaoHongShu Project

In this final phase, I summarize the data and experiences gathered over the past three months regarding XiaoHongShu, a critical social media platform in China, especially influential among women.

XiaoHongShu’s user base mainly comprises young people, particularly women born after the 1990s, interested in fashion, beauty, health, and travel. The platform boasts over 200 million monthly active users, with 72% being post-90s generation and 50% residing in first and second-tier cities (QuestMobile, 2023).The primary user activities include discovery, creation, sharing, and searching, with a high trust in the authenticity and quality of content.

In comparison to other platforms like Douyin, Kuaishou, Weibo, and Bilibili, XiaoHongShu ranks third in user scale as of September 2023, with a younger user demographic and stronger penetration in more affluent urban areas. Notably, XiaoHongShu’s growth rate has been significant over the past year, and its users spend an average of 71.7 minutes daily on the platform, with a concentration of influencers having fewer than 500,000 followers(QuestMobile, 2023).

My reflection is structured into five parts:

  • First Ban Experience

My initial post, a simple illustration of the female body, resulted in a 7-day ban for violating content guidelines, labeled as ‘inappropriate’. This led me to interview an internet celebrity to understand this phenomenon, revealing the inherent gender biases in social media rules and the influence of social and cultural contexts. I adapted by posting in a more subtle and academic tone, focusing on safe topics like K-pop girl group music videos and essay-like articles to avoid direct discussions on the female body.

  • Encounter with MBB

After my first post, a 1999-born girl named MBB reached out, finding support in my content. She became a significant stakeholder, previously known to me as a student but with limited interaction. Through the project, we developed a friendship, and her perspective as a Gen Z Chinese woman was insightful. Her change through the project’s interventions was encouraging, though my impact remained limited to a small group of women.

  • Impact of Cyberbullying

A specific blog post of mine details the impact of cyberbullying, highlighting the challenges in discussing female body image in China and the effects of ‘male gaze’ and societal expectations on women. This led me to focus interventions on self-acceptance and awareness, offering safer and more private approaches.

  • Ongoing Observation

Over these three months, I continuously monitored the data changes on my XiaoHongShu account, treating it as a long-term intervention. As of December 3, 2023, daily views and interactions have been growing, with feedback from followers suggesting the lasting impact of the content online.

  • Future Applications

Post-project, I might close this account due to uncertainty over the intentions of new followers gained during the cyberbullying phase. However, the observed sustained influence of social media platforms is significant. Future plans include combining social media with lingerie branding, creating an account to promote positive body image and facilitate gender communication, using lingerie as a medium to emphasize the importance of body image.

Overall, this experience with XiaoHongShu has been a meaningful and challenging journey, marking my first substantial engagement with social media.

Reference:

QuestMobile (2023a). QuestMobile 2023 She-Economy Insight Report: Nearly 600 Million Active Female Users, Consumer Desire and Capability Far Surpassing Males, Three Major Trends Highlighting ‘Value’ Transition – Industry Research Report – QuestMobile. [online] www.questmobile.cn. Available at: https://www.questmobile.cn/research/report/1632941902704775169 [Accessed 13 Aug. 2023].

QuestMobile (2023b). QuestMobile 2023 New Media Ecosystem Insights: Industry User Base of 1.088 Billion, User Circulation and Segmentation Entering a New Phase, Platforms Seeking Growth and Monetization through Two Major Approaches – Industry Research Report-QuestMobile. [online] Questmobile.com.cn. Available at: https://www.questmobile.com.cn/research/report/1726888249161519105 [Accessed 23 Nov. 2023].